Navigating Aged Care with Confidence
Your expert Advocate

head shot of founder Emily

Independent aged care guidance from someone who knows it
and knows exactly how to help.

Hi, I’m Emily, the founder of Brightway.

I’m a registered nurse with nearly 20 years of experience across intensive care, aged care, and community health in Australia and overseas. I started Brightway to help older Australians and their families feel confident, informed, and supported as they navigate the aged care system, without pressure or confusion.

Over the years, I’ve seen how confusing, frustrating, and emotionally exhausting aged care can be, not just for older people, but for their families, too. In my role as an aged care assessor, I often saw people being handed generic information or care plans that seemed to benefit the provider more than the person receiving care. That never sat right with me.

That’s why I’ve built something different: independent, unbiased guidance that puts people, not providers, first.

Believe it or not, I don’t think Aged Care needs to be overwhelming or ‘too much’. I know with the right information, delivered in a way everyone can understand, you too can become an aged care expert.

My Role

I don’t provide aged care services, and that’s exactly the point.

Think of me like a wedding planner for aged care: I don’t do the catering or take the photos, but I know how all the pieces fit together, and I make sure everything works for you.

Everyone’s needs are different, but some of the ways I often help include:

·      Understand how the aged care system works

·      Navigate My Aged Care and prepare for assessments

·      Make the most of Home Care Packages

·      Compare providers and know what to ask

·      Understand fees, contracts, and care options

·      Build a care plan that matches your needs and goals

·      Advocate for you or a loved one in a clinical setting (hospital for example) to ensure your care following an admission is well planned and safe.

Because I’m completely independent, I don’t refer into a set list of services or recommend providers based on availability alone.
My priority is helping you make informed decisions, with no pressure, no sales, and no hidden agenda.

My Background

  • Registered Nurse (with postgraduate training in ICU)

  • Master of Public Health

  • Aged Care Assessor (RAS and ACAS/ACAT experience)

  • International experience working in Australia, the UK, and Canada

My time working overseas taught me that good aged care is never one-size-fits-all, it’s about choice, dignity, and feeling in control.

What I Care About Most

  • Supporting people to make informed, empowered decisions

  • Making the system feel less overwhelming (honestly, this can happen)

  • Balancing safety with independence

  • Giving families space to breathe and a plan to move forward

I’m here to listen, explain, and support, without pushing you toward a particular service or outcome.

Let’s Talk

Whether you're planning ahead or responding to a sudden change, I’m here to guide you through it. With the right information and a calm, supportive approach, we can make the system work for you.

👉 Call me and lets have a chat