About Emily &
The Brightway Company

Photo of Emily- founder of The Brightway Company

Independent aged care guidance from someone who knows it —
and knows exactly how to help.

Hi, I’m Emily — the founder of The Brightway Company.

I’m a registered nurse with nearly 20 years of experience across intensive care, aged care, and community health in Australia and overseas. I started Brightway to help older Australians and their families feel confident, informed, and supported as they navigate the aged care system — without pressure or confusion.

Over the years, I’ve seen how confusing, frustrating, and emotionally exhausting aged care can be — not just for older people, but for their families, too. In my role as an aged care assessor, I often saw people being handed generic information or care plans that seemed to benefit the provider more than the person receiving care. That never sat right with me.

That’s why I built something different: independent, unbiased guidance that puts people — not providers — first.

My Role

I don’t provide aged care services — and that’s exactly the point.

Think of me like a wedding planner for aged care: I don’t do the catering or take the photos, but I know how all the pieces fit together, and I make sure everything works for you.

Everyone’s needs are different, but some of the ways I often help include:

·      Understand how the aged care system works

·      Navigate My Aged Care and prepare for assessments

·      Make the most of Home Care Packages

·      Compare providers and know what to ask

·      Understand fees, contracts, and care options

·      Build a care plan that matches your needs and goals

Because I’m completely independent, I don’t refer into a set list of services or recommend providers based on availability alone. My only priority is helping you make informed decisions — with no pressure, no sales, and no hidden agenda.

My Background

  • Registered Nurse (with postgraduate training in ICU)

  • Master of Public Health

  • Aged Care Assessor (RAS and ACAS/ACAT experience)

  • International experience in Australia, the UK, and Canada

My time working overseas taught me that good aged care is never one-size-fits-all — it’s about choice, dignity, and feeling in control.

What I Care About Most

  • Supporting people to make informed, empowered decisions

  • Making the system feel less overwhelming

  • Balancing safety with independence

  • Giving families space to breathe and a plan to move forward

I’m here to listen, explain, and support — without pushing you toward a particular service or outcome.

Let’s Talk

Whether you're planning ahead or responding to a sudden change, I’m here to guide you through it. With the right information and a calm, supportive approach, we can make the system work for you.

👉 Call me and lets have a chat